Markup Calculator

Enter any two values. The remaining pricing metrics update instantly.

Currency

The two most recently edited fields are kept as your inputs. Calculated fields have a lighter border.

Cost

$ per unit

Selling price

$ per unit

Profit

$ per unit

Markup (%)

Percent of cost

Margin (%)

Percent of selling price

Quick markup:

Your pricing summary

Enter two values to calculate your pricing.

Markup price table

Enter a cost to compare common markups.

Markup	Selling price	Margin

What is markup?

Markup is the percentage added to a product or service cost to determine its selling price. It represents gross profit relative to cost of goods sold.

Markup formula

Markup (%) = ((Selling Price - Cost) / Cost) × 100

Markup vs. profit margin

Markup measures profit against cost. Profit margin measures profit against selling price. If an item costs $80 and sells for $100, profit is $20: markup is 25% and margin is 20%.